Graphic Design | Creative Direction | Marketing

In a challenging market with low inventory and high rates, I transformed FFCCU’s mortgage offering into a superhero story. “Captain Mortgage” became a bold, cinematic hero who guided first-time homebuyers through uncertainty, highlighting the credit union’s flexibility and member-focused approach. The campaign blended playful superhero imagery with clear, savings-driven messaging, making the mortgage process approachable, memorable, and trustworthy.

Concept • Storyboard & animated commercial • Targeted email campaigns & visuals • Posters & print materials • Digital display ads • Social media engagement • Audio & video streaming ads • 3D pop-up house mailer

368 mortgages closed since 2019 • $55M in loans • 8,500 landing page visits 28% cross-sell rate: mortgage holders secured additional loans