Graphic Design | Marketing | Creative Direction

When FFCCU revamped their youth savings account benefits, I led a full branding refresh that shifted the focus toward financial literacy for kids ages 5–12. Using bright, energetic visuals, FFCCU’s mascot Sparky the Dog, and sidekick Smokey the Piggy Bank. The updated look balanced playful, kid-friendly design with a trustworthy, educational feel. The brand has continued to evolve through events like “Sparky’s Back-to-School Financial Fest” and ongoing updates to interactive materials.

Parent surveys for insights • Rewards-based literacy program • Bright print & digital materials • In-branch prize redemption system • Activity book layout & design • Prize selection & ordering • Youth event design & execution (including free school supplies) • Printing & shipping coordination

$30,000 saved annually • 10% quarterly engagement increase