Children’s Financial Literacy Program
Graphic Design | Marketing | Creative Direction
When FFCCU revamped their youth savings account benefits, I led a full branding refresh that shifted the focus toward financial literacy for kids ages 5–12. Using bright, energetic visuals, FFCCU’s mascot Sparky the Dog, and sidekick Smokey the Piggy Bank. The updated look balanced playful, kid-friendly design with a trustworthy, educational feel. The brand has continued to evolve through events like “Sparky’s Back-to-School Financial Fest” and ongoing updates to interactive materials.
Parent surveys for insights • Rewards-based literacy program • Bright print & digital materials • In-branch prize redemption system • Activity book layout & design • Prize selection & ordering • Youth event design & execution (including free school supplies) • Printing & shipping coordination
$30,000 saved annually • 10% quarterly engagement increase
Children’s financial literacy campaign poster design featuring Sparky Kids Club branding, playful illustrations, and youth-focused educational marketing materials.
Social media marketing graphics for a children’s financial literacy campaign featuring colorful educational branding and kid-focused promotional content.
Responsive website design for a children’s financial literacy program displayed on a laptop with family-focused educational branding and interactive campaign visuals.
Promotional digital signage design for Sparky Kids Club featuring educational messaging, playful typography, and youth banking campaign branding.
Email marketing campaign designs for a children’s financial literacy program featuring colorful layouts, educational promotions, and interactive youth banking content.