Graphic Design | Marketing | Creative Direction

A credit union client needed to communicate a major digital banking upgrade to members ages 18 to 75 without overwhelming them. I created a two phase campaign that used a quirky, slightly spooky concept to warn and prepare members before launch, then transitioned to a bright sci fi theme that showcased the new digital tools in an exciting and futuristic way. This storytelling approach kept the message clear while reducing frustration during a complex transition.

Teaser campaign to build anticipation • Messaging on login changes & downtime • FAQs, videos & guides for onboarding • In-app & website instructions • Staff training for transition support • “Don’t Get Left in the Dark” campaign with quirky tone • “Illuminate” phase with sci-fi visuals • Visual design to simplify complex info

41% increase in mobile app users in the first month • 16.2% increase in total users from organic traffic post-launch