Graphic Design | Creative Direction | Marketing

As debt hit record highs and financial systems felt confusing for many, I transformed this business’s account review service into a fun, insight-driven experience. Using a Fortune Teller theme, the campaign compared the Dare2Compare process to a psychic reading, turning something intimidating into something approachable, clear, and engaging.

Concept • Multi-channel campaign (email, digital ads, social) • In-branch signage Posters Digital display + Google ads • Social engagement pieces • Website landing pages

Impact: 5,000+ members assisted • 12% refinanced • 76% highly engaged • $15k avg. loan balance refinanced • $10k avg. deposit balance maintained